Unity Backtracks on Controversial Runtime Fee Amid Backlash

Unity Runtime Fee: Unity, the cross-platform game engine maker, recently sparked controversy within the developer community. The company announced a plan to impose a “Runtime Fee” on developers based on the number of installations and revenue. However, the backlash was so severe that Unity quickly backtracked, promising to revise the proposed fee.

Runtime Fee

The Unity Runtime Fee, first proposed on September 12th, would apply to any project generating $200,000 in a 12-month period or reaching 200,000 lifetime game installs for those subscribed to the more affordable engine subscription plans. For companies subscribed to the pricier Unity Pro and Unity Enterprise plans, the thresholds were set at $1 million in revenue or 1 million lifetime installs. Unity’s announcement was met with widespread criticism from developers, leading the company to issue an apology via Twitter.

Unity
Unity.com

The company acknowledged the “confusion and angst” caused by its plan and promised to share an updated proposal soon. The original plan would have required developers subscribed to the cheaper Unity Personal or Unity Plus plans to pay $0.20 for every game installed beyond the threshold. Larger companies would have been charged between $0.02 and $0.125 per install.

Facepunch Studios & Backlash

This would have significantly impacted developers like Garry Newman of Facepunch Studios, who estimated that his studio would owe Unity $410,000 based on the number of installs. The plan was so contentious that many developers publicly urged their peers to cancel their Unity subscriptions and switch to a different engine. Mega Crit, the developers behind Slay the Spire, threatened to switch engines unless Unity completely reversed its changes and implemented protections in its Terms of Service.

Facepunch Studios
Facepunch.com

Adding fuel to the fire, reports surfaced that Unity executives, including CEO John Riccitiello, had sold thousands of shares of stock ahead of the fee announcement. Riccitiello alone reportedly sold over 50,000 shares in 2023. Following the announcement, Unity’s stock price plummeted, although it did recover slightly the next day.

The company also received multiple death threats, prompting it to close two offices in Austin, Texas, and San Francisco, California. As of now, Unity has not specified what changes it plans to make to its fee structure. However, for many developers, the trust has already been broken. Newman, for instance, stated on his company’s blog that any sequel to Rust won’t be running on Unity, highlighting the lasting impact of Unity’s controversial decision.

About the Author / Author Expertise

Amanda Reynolds is a passionate writer who recently graduated from journalism school, ready to make her mark in the world of technology and gaming. With a deep love for both fields, Amanda possesses a unique ability to blend her technical knowledge with her exceptional storytelling skills, captivating readers with engaging and informative content. Having grown up immersed in the world of video games, Amanda developed a profound understanding of the intricate mechanics and immersive narratives that make gaming a compelling art form.

Her extensive experience playing a wide variety of genres enables her to provide insightful analysis and reviews, highlighting the strengths and weaknesses of each game while delving into the larger cultural impact they have on society. In addition to gaming, Amanda’s fascination with technology led her to explore the ever-evolving landscape of digital innovations.

She stays up to date with the latest gadgets, software advancements, and tech trends, allowing her to translate complex concepts into accessible articles that resonate with readers of all backgrounds. Amanda’s enthusiasm for technology extends beyond the mere product reviews, as she explores the transformative potential of emerging technologies like artificial intelligence, virtual reality, and blockchain.

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Amanda Reynolds

Amanda Reynolds is a passionate writer who recently graduated from journalism school, ready to make her mark in the world of technology and gaming. With a deep love for both fields, Amanda possesses a unique ability to blend her technical knowledge with her exceptional storytelling skills, captivating readers with engaging and informative content. Having grown up immersed in the world of video games, Amanda developed a profound understanding of the intricate mechanics and immersive narratives that make gaming a compelling art form. Her extensive experience playing a wide variety of genres enables her to provide insightful analysis and reviews, highlighting the strengths and weaknesses of each game while delving into the larger cultural impact they have on society. In addition to gaming, Amanda's fascination with technology led her to explore the ever-evolving landscape of digital innovations. She stays up to date with the latest gadgets, software advancements, and tech trends, allowing her to translate complex concepts into accessible articles that resonate with readers of all backgrounds. Amanda's enthusiasm for technology extends beyond the mere product reviews, as she explores the transformative potential of emerging technologies like artificial intelligence, virtual reality, and blockchain.

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