YouTube introduces 30-second unskippable ads on TV platform

by John BiggsMay 19, 2023May 19, 2023

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YouTube introduces 30-second unskippable ads: YouTube is making a big change to its advertising policy.

30-second unskippable ads

Starting this summer, YouTube will be introducing 30-second unskippable ads to its TV platform. This means that viewers will no longer be able to skip ads when watching YouTube on their TVs. This new policy is part of YouTube’s effort to increase revenue and provide more options for advertisers.

The 30-second unskippable ads will be available to advertisers in the US, UK, Canada, Australia, and New Zealand. YouTube is also planning to expand the availability of these ads to other countries in the future.

YouTube introduces 30-second unskippable ads: Advertisers

The introduction of 30-second unskippable ads is a major shift for YouTube, which has traditionally allowed viewers to skip ads after five seconds. YouTube is hoping that this new policy will help to increase revenue and provide more options for advertisers.

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John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.

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