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Austin-based Shift Robotics is set to debut an enhanced version of their viral robotic shoes, the Moonwalker X, at CES next week. Now a full pound lighter, the Moonwalker X boasts a revamped control system and is available in smaller sizes.
The initial Moonwalkers catapulted the company into the spotlight when they were introduced via Kickstarter in October 2022. User-recorded videos showing effortless sidewalk navigation propelled the campaign’s proceeds to an impressive $329,000.
The original Moonwalkers, despite their popularity, had some critics. Tested in May at the Automate conference in Detroit, many pointed out a couple of significant drawbacks. The four-pound weight of each shoe was one issue, and the other was a steep learning curve, quickly realized when trying to navigate a busy event floor.
However, the upcoming Moonwalker X has reportedly mitigated both these concerns. Availability and pricing details are still under wraps, but the new shoes are expected to go on sale shortly. The original pair, priced at a not-insignificant $1,400, are likely a reflection of the first-run R&D costs and limited production scale. It is common for unit prices to fall with increased production scale.
Targeting Productivity in Industrial Settings
Interestingly, Shift Robotics chose to demo the high-tech roller skates at the industrial-centric Automate conference. As noted, the decision was strategic, as the company recognizes a significant potential market in logistics and warehousing.
CEO Xunjie Zhang stated that in designing the X, their focus was clear: boosting productivity without sacrificing safety. Zhang added that through close collaboration with their 3PL partners, they’ve fine-tuned the Moonwalkers X to meet warehouse demands, maintaining a strong commitment to worker safety.
With an optimistic outlook, the company is targeting workplaces for their cutting-edge footwear, as the price might still deter many individual consumers. Nevertheless, businesses are generally willing to invest in technology that promises long-term profitability and productivity gains.
