Apple / News / VR

Apple reportedly developing affordable Vision Pro

Apple Vision Pro

Apple’s relentless pursuit of innovation is once again in the spotlight as the tech giant reportedly makes headway on a more affordable version of the Vision Pro, according to Bloomberg’s trusted source, Mark Gurman. The rumor mill is also buzzing with whispers of the imminent release of the Apple Pencil 3 and the forthcoming M3-based MacBook Pro and MacBook Air. The Vision Pro, a device that currently retails for a staggering $3,500, is not exactly accessible to the average consumer.

Recognizing this barrier, Apple has been exploring ways to produce a more budget-friendly version of the device, with discussions starting even before the original Vision Pro was unveiled in June. The aim is to bring the retail price down to a more palatable range of $1,500 to $2,500.

To achieve this significant price reduction, Apple is considering several cost-cutting measures. Bloomberg reports that the company may opt for lower-resolution displays and an iPhone processor instead of a Mac chip. The EyeSight feature, which enables people to see the user’s eyes through the external display for a more organic interaction, may also be on the chopping block, along with a few external cameras and sensors. However, Gurman suggests that the second-generation Vision Pro will retain all the features of its predecessor, albeit in a slightly smaller and lighter package.

Apple is also reportedly exploring ways to enhance user comfort, possibly by integrating prescription lenses directly into the device, a departure from the first-gen headset’s use of lens inserts from optical component manufacturer, Zeiss. In addition to the Vision Pro developments, Apple is also rumored to be working on new versions of the entry-level iPad, iPad Air, and iPad Mini, all equipped with more powerful chips. A redesigned iPad Pro with an OLED display, a faster chip, and a revamped Magic Keyboard is also reportedly in the pipeline, although the release dates for these devices remain uncertain. What we do have some insight into is the progress of the new M3-based MacBook Pro and MacBook Air.

The 14-inch and 16-inch MacBook Pro models with the new M3 Pro and M3 Max chips are said to have reached their Design Validation Test (DVT) stage, indicating that they are nearing mass production. If this timeline mirrors that of last year’s models, consumers could expect a release in early 2024 or spring of next year. The 13-inch and 15-inch MacBook Air models, however, are reportedly a little behind, having just reached their Engineering Verification Test (EVT) stage.

This suggests a potential release in spring or summer of next year at the earliest. In other Apple news, the third-generation Apple Pencil is reportedly undergoing a revamp. Leaker Majin Bu hinted in late September that the “Apple Pencil 3” will feature magnetically attachable tips of different shapes to cater to various user needs, such as specific tips for drawing and painting. While this design would make swapping tips easier, it could also increase the likelihood of losing them. Despite the usual trend of new iPad announcements in October, this year might buck the trend. Japanese site MacOtakara supports this speculation, suggesting that the Apple Pencil 3 might be the only iPad-related announcement for now. As always, Apple’s plans are subject to change, and the tech world eagerly awaits official confirmation.

John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.

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