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Amazon, the online retail behemoth, is gearing up for a fall shopping extravaganza reminiscent of its Prime Day events, according to a recent announcement. Echoing the dual Prime sales events of July and October 2022, Amazon is set to replicate the same strategy this year, dubbing the autumnal shopping spree as “Prime Big Deal Days”. However, the exact dates for this sales bonanza remain under wraps. The global reach of Prime Big Deal Days is impressive, spanning 19 countries from the Americas to Asia, and Europe to Australasia.
The participating nations include Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the US, and the UK. Amazon has tantalizingly teased more information about the event, promising to reveal more details as the event draws closer.
Amazon also highlighted that Prime members enjoyed unprecedented savings this year, pocketing more than $2.5 billion across various deals. Home goods, fashion, and beauty emerged as the top categories during the sales event. By orchestrating a second sales event in the fall, Amazon is strategically positioning itself to capture the holiday shopping crowd. This sales event not only provides an opportunity to reel in new paying customers but also serves to strengthen its bond with existing ones.
