Blue, the audio equipment company that has been a major player in the consumer podcast mic market, is being phased out. The brand was acquired by Logitech in 2021. With Logitech phasing out Blue, Blue will no longer be producing new products, but existing products will continue to be sold until inventory runs out.
Blue has been a popular choice among podcasters and content creators for its high-quality microphones, including the Yeti and Snowball models.
However, Logitech has decided to focus on its core business of computer peripherals and accessories and will be phasing out the Blue brand over the next few months.
Streamlining Business and Options
The decision to phase out Blue comes as Logitech looks to streamline its business and focus on its core products. The company has been experiencing strong growth in recent years, driven by the increasing demand for remote work and online communication tools.
While the news of Blue’s phase-out may come as a disappointment to some podcasters and content creators, there are still plenty of high-quality microphone options available on the market. Companies like Shure, Rode, and Audio-Technica offer a range of microphones that are popular among podcasters and content creators.
While this may be disappointing news for some podcasters and content creators, there are still plenty of high-quality microphone options available on the market. As the demand for remote work and online communication tools continues to grow, it will be interesting to see how the audio equipment market evolves to meet the needs of this changing landscape.